A Ministry of Sports may not be needed in the future when the sports industry fully blooms in the country and National Sports Associations (NSA) become self-sufficient. KUALA LUMPUR, March 25 (Bernama) — Youth and Sports Minister Datuk Seri Ahmad Shabery Cheek, however, said such a process would take time and that the ministry was in the process of developing the true potential of the sports industry to generate and boost the economy.
“The process will take time because we need time to create awareness and
develop sports as a major industry.
“One way to achieve success is to launch the Sports Industry Year starting
July 2011 to July 2012 and include various activities to create awareness, aimed
at providing information to the people,” he told reporters after witnessing the
signing of a memorandum of understanding between National Sports Council (NSC)
and the Mines Event Management Sdn Bhd (MEM), to organise the ”Malaysia Sports
Trade & Golf Expo (MSTGE) 2011” from Oct 27 to 30 at the Mines Resort City.
Ahmad Shabery said NSAs should work like a corporate body that would enable
them to make good and fast decisions to attract major sponsors.
“This will reduce the government”s role and give a huge impact to sports in
the country,” he said, citing clubs in the US and England as examples of
successful clubs that have made it big without government support.
He said the sports industry needed aggressive promotion and publicity to
succeed.
Meanwhile, the Football Association of Malaysia (FAM) president Sultan Ahmad
Shah today met Cambodian Prime Minister Hun Sen at his official residence in
Phnom Penh to discuss the development of football in the country.
The FAM president who was accompanied by his deputy Tengku Abdullah Sultan
Ahmad Shah, FAM general-secretary Datuk Azzuddin Ahmad and Malaysian Ambassador
to Cambodia Datuk Mohd Hussein Datuk Pangiran Mohd Tahir later met Prince
Norodom Sihamoni at his Palace before meeting officials from the Cambodian FA.
SOURCE : SID
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